Brief / Spread awareness about the inaugural United States Women’s Summit and the fact that gender equality still doesn’t exist (even today).
Agency / BBH LA
Client / White House and Civic Nation
Role / We consulted on the communication platform and social activation portion of the initiative.
We were lucky enough to be brought into BBH to help a hugely talented team concept an awareness campaign for the United State of Women Summit. The summit is a White House initiative dedicated to being a megaphone for the gender equality movement, addressing a wide range of issues, from equal pay to access to health care.
It was both an informational gathering and a celebration, meant to inspire more active involvement in gender issues from women and men across the country.